In 2020, IU embarked on a brand evolution which required rethinking the way key sub-brands were marketed.
I was tasked with helping to create the new look and feel for IU Online using the new Differentiated Value Points.
IU Online students are a bit different from our other audiences. They’re older. Busier. Determined to make a change in their lives by furthering their education, but unable to upend everything else to do it.
The resulting concept acknowledges that, but seeks to inspire viewers to make the leap, secure in the knowledge that they’re getting a true IU experience, and will graduate with a real IU degree, without ever stepping foot on campus.
