The Paul H. O’Neill School of Public and Environmental Affairs asked us to create something that they’d never successfully done before—one viewbook for all of their graduate programs.
The book needed to capture the unique personality of the school, treat all programs—even the superstar MPA degree program—equally, and establish a look and feel that shared sensibilities with the school’s undergraduate materials.
The resulting viewbook served as a call to arms for students who wanted to change the world. It used powerful messaging and beautiful photography throughout, and achieved the programmatic balance the school desired.
Was it successful? Well, our partner at the school used the introductory text as his recruitment speech that year. So make of that what you will.
