Covenant Health System, based in Lubbock, Texas, asked the agency I was working with to create a new brand for them.
The result was a campaign focused on telling patient stories, and on celebrating health and recovery. Over the years, we created print materials, direct mailers, radio, and TV ads, not to mention a website—the first major website I ever worked on—that won a Webby award for writing.
Here are a few selected ads.
