Until recently, Indiana University did not have a consistent brand that all campuses and schools adhered to. That changed with the implementation of Fulfilling the Promise—a comprehensive branding effort.
More than two years in the making, this branding effort included everything—messaging, strategy, colors, fonts, and logos—as part of a comprehensive content and design system that the whole university could use. Featured here are a few of the ads that we created using our master list of promises that supported the brand statement, “Fulfilling the Promise.”
