The Jacobs School of Music asked us to create a brand look and feel that differentiated them from their competition but aligned with IU’s master brand.
We created a concept designed to communicate the passion and commitment of music students—and celebrate the fans of their live performances.
Although it was never brought to market, this was the final concept:
You’ve spent your whole life preparing for this moment. You’ve taken hundreds, maybe even thousands of lessons. Spent countless nights practicing, seeking perfection. Performed your heart out every single time you took the stage. But you’ve never had the opportunity to live in a world where music is king. Where you’re constantly challenged. Where you’re surrounded by people who get you—and who share your passion. Where you’re finally studying music all day, every day. Until now. This is where all your hard work pays off. Where you start the next chapter—and begin preparing for a career in music. You’re about to discover a whole new world—and a music school that’s better than anything you could have imagined.
